Progress Update
12/25/2021
It's Winter break!! During this period of time I gained more time to learn and meet with the professor from China, and he has been teaching me how to make consumer journal and perceptual maps, this is a really big progress because it not only stabled my knowledge from my stern summer school and it also gave me new information to further my study on these topics if advertisement strategies, and how consumers will be affected by it, now I am planning on making a survey to collect a mass amount of data and put use I have learned to create a result, I am thinking of creating a survey that has 2 sections, first to ask people to choose between the competing brands and see which one they would prefer then show them the advertisement that targets them, for example if it is a girl that chose pepsi then I would show her the diet coke ads (which targets female consumer), and see how she will pick and see if her answer has changed. The problem is that I do not know if this survey would work, but I think with the professor helping me out to finalize the survey it will not be a problem. It is really nice to have more time to work on my signature projects.
It's Winter break!! During this period of time I gained more time to learn and meet with the professor from China, and he has been teaching me how to make consumer journal and perceptual maps, this is a really big progress because it not only stabled my knowledge from my stern summer school and it also gave me new information to further my study on these topics if advertisement strategies, and how consumers will be affected by it, now I am planning on making a survey to collect a mass amount of data and put use I have learned to create a result, I am thinking of creating a survey that has 2 sections, first to ask people to choose between the competing brands and see which one they would prefer then show them the advertisement that targets them, for example if it is a girl that chose pepsi then I would show her the diet coke ads (which targets female consumer), and see how she will pick and see if her answer has changed. The problem is that I do not know if this survey would work, but I think with the professor helping me out to finalize the survey it will not be a problem. It is really nice to have more time to work on my signature projects.
1/14/2022
Currently my project has been in a fast and then slow process, during winter break I have made a lot of progress but after Winter break, I need to start working on my college application and also start school with new classes for Spring semester my pace has been slowing down again, I have finalized the survey with my professor and I have handed out to friends and family member. The results were interesting but I do believe it is a little confusing and the survey needs to be renewed because some of the beverages the older people did not see and they do not care which ever one they pick, so I am thinking of putting tea in the survey also and see how that will go. In general my progress has been going in a normal pace, and I think with the help of teachers and working on it by myself I can finalize a new survey out quickly. It is fun to work on the survey it makes me feel accomplished when I complete it. |
1/24/2021
My progress has slowed down again, but I am almost done with the finalized surveys that I have edited for multiples times, I hope this time it would work out. Now I am meeting with the professor in China once every 2 weeks still, but with all the school work, and since I have just finished all my interviews for college my progress has been relatively slow, but I believe after the survey is completed there will not be a big problem with my projects anymore because I have learned the knowledge before creating the survey and what I need to do is to simply collect data and wrap it up by applying what I learned on the data. My progress is on pace eve though it is slow but because I have done a lot during winter break, the light decrease in speed does not affect me a lot. I am planning on handing the surveys out next week, and see if it will be a match for all different kinds of people. It is fun to work on this project, and I am motivated to make it a great project. |