I had been working beside my dad as he owns a real estate company that when I was younger I always get attracted to the advertisement department for the house selling process, I am interested in the way of how the employees is creating the advertisement for different gender/age group to achieve their ultimate goal which is selling the houses.
For the past 2 summer I have been working as an intern in an advertisement company to experience in person of the advertisement production, I also attended the nyu stern program, in that program there is a-class taught by Adam Alter, the behavioral economy, and the science of decision making, this helped to widen my view of advertisement and the psychological actions of the customer, I learned about the bmw films and why they are a success, through the internship and the stern classes, I became more interested in advertisement and this is why I would start my signature project on how visual advertisement would communicate with audiences.